Analysing Content Marketing

http://www.branded3.com/blogs/using-page-value-in-google-analytics-to-measure-the-roi-of-content-marketing/ (great article)

http://www.periscopix.co.uk/blog/page-value-one-metric-to-rule-them-all/

Good intro from search engine watch:

http://searchenginewatch.com/article/2343039/Content-Marketing-The-4-Most-Critical-Components-to-Measure-Analyze

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