Monthly Archives: April 2014

Calculating LTV (Lifetime Value)

KISS metrics infographic: 

How To Calculate Lifetime Value – The Infographic

Wikipedia article:

http://en.wikipedia.org/wiki/Customer_lifetime_value

Remarketing Lists for Search Ads (RLSA) Guides

Search Engine Land Ultimate Guide

http://searchenginewatch.com/article/2280819/Google-AdWords-Remarketing-Lists-For-Search-Ads-RLSA-The-Ultimate-Guide

Econsultancy Guide

https://econsultancy.com/blog/63386-a-step-by-step-guide-to-rlsa-and-dynamic-remarketing

Official Google Guide

http://www.thinkwithgoogle.com/products/remarketing-lists-for-search-ads.html

https://support.google.com/adwords/answer/2701222?hl=en-GB (1 hour you tube video)